“The difference between the right word and the “almost” right word is the difference between lightning and the lightning bug” – Mark Twain

HOW A COPYWRITER CAN HELP YOUR BUSINESS

If your marketing efforts are not producing results, chances are a weak sales message is to blame.

Marketing communications are the vehicles through which the sales message is delivered. Their sole purpose is to sell products and services. But they do much more than that. These documents also convey your company’s unique philosophy, policies, service procedures and guarantees. They reassure prospects that doing business with you is a good decision. They’re relationship builders. Image builders. And a vital part of the sales process.

Unfortunately, most managers and business owners have neither the time nor the inclination to write these sales materials. Consequently, the task is often delegated to employees who may not understand the psychology behind the marketing message. Or the dynamics of the market for which your message is intended.

In order to write targeted communications that sell, a business needs someone with the skills of a copywriter. A writer with a fresh approach. Someone who understands what motivates people to buy. A writer whose words elicit action.

That’s where I come in.

As a writer and marketer, I know how to craft compelling copy that gets results!

I determine the needs of your target market.

Then I create benefit driven sales copy to satisfy those needs.

Bottom line?

Great copy = more sales!

I am available on a project or hourly basis as required. So there’s no need to pay the full time salary of a staff writer. Hiring a copywriter is a cost effective way to control your marketing expenses and is one of the best investments you can make in your business.

For a free review of your current marketing materials, .

I look forward to working with you!

Julie Herckenrath

Improving your communications…one project at a time.

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